Dr. Ayodele Christopher Oniku

Selected Recent Publications / Contributions to Knowledge

1. Berislav, A., Oniku, A.C & Arebi, I.B. (2024). Storytelling: Qualitative analysis of the Influence on Gen Alpha’s Consumption Decisions and Affective Buying Behaviours in a Developing Market. Journal of Infrastructure Policy and Development,8(16), pp.
2. Oniku, A., Akpata, E. & Abiodun, O. (2024). The Gig Economy and its Influence on Millennial Lifestyles and Purchasing Behaviour in Developing Markets, Case Study of Lagos, Nigeria. Applied Business and Economics Journal, 2(1), pp. 28-53. (Publisher: Warsaw University of Technology, Poland).
3. Oniku, A., Akeke, O. & Akinwale, O. (2024). Consumer Style Inventory (CSI) Revisited: The Case of Millennial Decision-Making Style in a Developing Market, RHS – Revista Humanismo Sociedad, 12(1), pp. 1-17. (Publisher: Corporacion Universitaria Remington, Colombia).
4. Oniku, A., Abiodun, O. & Emokpaire, M.A. (2023). Marketing Innovation and the Performance of SMEs in Developing Economies: A Perspective of SMEs in the Retail Sector in Nigeria, International Journal of Economics, Commerce and Management, 11(11), pp. 158 -176. (Publisher: Rochester Institute, UK).
5. Ladipo, P.K.A., Oniku, A., Bankole, J.O. & Akeke, O. (2022). Effect of Aaker’s Model of Brand Personality on Customer Choice of Branded e-Retailing Outfits, The International Journal of Applied Business, 6(2), pp. 172-182. (Publisher: Department of Business, Universitas Airlangga, Indonesia).
6. Ladipo, P.K.A., Udofia, E.E., Oniku, A. & Ekpudu, J.E. (2022), Supplier Collaboration Practices and Product Innovation Management, Modern Management Review, 27 (3), pp. 23-37. (Publisher: Rzeszow University of Technology, Poland).
7. Appointment: DBA Coordinator, University of Lagos Business School (ULBS).
8. Picture

Collaborations / Networks

Collaborations have not been added yet.