{"id":2643,"date":"2025-06-04T10:52:27","date_gmt":"2025-06-04T10:52:27","guid":{"rendered":"https:\/\/mgtsci.unilag.edu.ng\/?page_id=2643"},"modified":"2025-06-04T10:54:33","modified_gmt":"2025-06-04T10:54:33","slug":"bolajoko-nkemdinim-dixon-ogbechi","status":"publish","type":"page","link":"https:\/\/mgtsci.unilag.edu.ng\/?page_id=2643","title":{"rendered":"BOLAJOKO NKEMDINIM DIXON-OGBECHI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2643\" class=\"elementor elementor-2643\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f6817c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f6817c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d8190c\" data-id=\"0d8190c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53b8fe4 elementor-widget elementor-widget-image\" data-id=\"53b8fe4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.7 - 03-07-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"149\" height=\"141\" src=\"https:\/\/mgtsci.unilag.edu.ng\/wp-content\/uploads\/2025\/06\/Picture1.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/mgtsci.unilag.edu.ng\/wp-content\/uploads\/2025\/06\/Picture1.png 149w, https:\/\/mgtsci.unilag.edu.ng\/wp-content\/uploads\/2025\/06\/Picture1-50x47.png 50w, https:\/\/mgtsci.unilag.edu.ng\/wp-content\/uploads\/2025\/06\/Picture1-79x75.png 79w\" sizes=\"(max-width: 149px) 100vw, 149px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78529c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78529c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c51943\" data-id=\"4c51943\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2160091 elementor-widget elementor-widget-text-editor\" data-id=\"2160091\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.7 - 03-07-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<table><tbody><tr><td width=\"623\"><p>TITLE (PROF\/DR\/): <strong>PROF.<\/strong><\/p><\/td><\/tr><tr><td width=\"623\"><p>NAME: <strong>BOLAJOKO NKEMDINIM DIXON-OGBECHI<\/strong><\/p><\/td><\/tr><tr><td width=\"623\"><p>POSITION: <strong>PROFESSOR<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 SPECIALISATION: <strong>MARKETING &amp;DECISION SCIENCES<\/strong><\/p><\/td><\/tr><tr><td width=\"623\"><p><strong>\u00a0<\/strong><\/p><\/td><\/tr><\/tbody><\/table><p><strong>\u00a0<\/strong><\/p><table><tbody><tr><td width=\"274\"><p>INSTITUTION AND LOCATION<\/p><\/td><td width=\"66\"><p>DEGREE<\/p><\/td><td width=\"113\"><p>Completion Date MM\/YYYY<\/p><\/td><td width=\"170\"><p>FIELD OF STUDY<\/p><\/td><\/tr><tr><td width=\"274\"><p>University of Lagos- Akoka, Lagos Nigeria<\/p><\/td><td width=\"66\"><p>B.Sc.<\/p><\/td><td width=\"113\"><p><strong>08\/1994<\/strong><\/p><\/td><td width=\"170\"><p>Business Administration<\/p><\/td><\/tr><tr><td width=\"274\"><p>University of Lagos- Akoka, Lagos Nigeria<\/p><\/td><td width=\"66\"><p>M.Sc.<\/p><\/td><td width=\"113\"><p><strong>02\/1997<\/strong><\/p><\/td><td width=\"170\"><p>Marketing<\/p><\/td><\/tr><tr><td width=\"274\"><p>University of Lagos- Akoka, Lagos Nigeria<\/p><\/td><td width=\"66\"><p>Ph.D.<\/p><\/td><td width=\"113\"><p><strong>01\/2009<\/strong><\/p><\/td><td width=\"170\"><p>Marketing<\/p><\/td><\/tr><\/tbody><\/table><p><strong>\u00a0<\/strong><\/p><table><tbody><tr><td width=\"19\"><p><strong>A. <\/strong><\/p><\/td><td width=\"605\"><p><strong>Personal Statement<\/strong><\/p><\/td><\/tr><tr><td width=\"19\"><p><strong>\u00a0<\/strong><\/p><\/td><td width=\"605\"><p>I have always been \u201cspecial\u201d. I was born in Nigeria, but translocated to Rome, Italy at an early age. I am proficient in Italian, English and my native Yoruba Language. I can get-by with French, a secondary European language from my West African roots.\u00a0 My work focuses on applying operations research or decision science techniques to solving marketing and business problems especially with regards to the application of the Analytic Hierarchy Process model. In three decades, I can proudly claim supervising over fourteen doctoral theses and over three hundred masters\u2019 candidates. I have won several academic as well as non-academic awards and I am a member of many professional bodies. I have also continued to participate actively in civil and community activities locally and internationally and I am an advocate for the marginalized. I am passionate about integrating services, particularly in resource-limited environments. I have conducted research and published in various aspects of Marketing, Strategic Marketing, Relationship Marketing, Decision Sciences\/Operations Research, Sports Marketing and Prefabricated Methodologies, amongst others. My ultimate goal is to develop the field of Marketing and Decision Sciences fully in Nigeria by promoting research geared towards the application of decision sciences models in solving real life marketing and business problems.<\/p><\/td><\/tr><\/tbody><\/table><p>\u00a0<\/p><table><tbody><tr><td width=\"37\"><p><strong>B. <\/strong><\/p><\/td><td width=\"586\"><p><strong>Positions, Scientific Appointments, and Honours<\/strong><\/p><\/td><\/tr><tr><td colspan=\"2\" width=\"623\"><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Chairman<\/strong>, International School (ISL) Management Board, 2025.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Member,<\/strong> University of Lagos School of Postgraduate Studies Board, 2024 \u2013 date.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Member,<\/strong> University of Lagos Medical Center Board, 2023 &#8211;\u00a0 March, 2025.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Member,<\/strong> University of Lagos Senate, 2021 \u2013 date.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Judge, <\/strong>T.L. Saaty Decision Making\u00a0for Leaders Hackathon, Pittsburgh, USA.\u00a0 2023 \u2013 Date<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Head of Department<\/strong> of Business Administration, Aug. 2021 \u2013 July, 2024.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Council Member<\/strong>, Federal College of Education Technical &#8211; FCE(T), Gombe, 2017 &#8211; 2020<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Member, <\/strong>National Universities Commission (NUC) Ad-Hoc Accreditation Panel, 2016 \u2013 2024<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Member<\/strong>, Scientific Committee International Symposium on the Analytic Hierarchy Process, 2012 \u2013 date.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Reviewer<\/strong>, International Journal of the Analytic Hierarchy Process, Pittsburgh, USA, 2012 \u2013 date.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Member of Board<\/strong>, Lagos State Triathlon Association, 2012- 2018.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 School of Postgraduate Studies (SPGS) University of Lagos Board, Exemplary Leadership &amp; Productivity Award, 2025.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 SPGS University of Lagos Board, Distinguished mentor &amp; Research Excellence Award, 2025.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Award of Academic Excellence, University of Lagos Alumni Association, Lagos State Branch, 2020.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u03b1\u00b5\u03b1 (<em>Alpha Mu Alpha<\/em>) National Marketing Honorary, American Marketing Association, 2008<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 NYSC Certificate of Excellence in Sports, 1996.<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 NYSC Letter of Commendation, 1994\/95.<\/p><\/td><\/tr><\/tbody><\/table><p>\u00a0<\/p><table><tbody><tr><td width=\"28\"><p><strong>C. <\/strong><\/p><\/td><td width=\"595\"><p><strong>Selected Most Recent Publications \/Contributions to Knowledge<\/strong><\/p><\/td><\/tr><tr><td colspan=\"2\" width=\"623\"><p>1.\u00a0\u00a0\u00a0 \u00a0Adeyemi, A., Dixon-Ogbechi, B.N. and Ememe, J. (2024). Code of ethics and internalization of Nigerian fintech firms. <em>UNILAG Journal of Business<\/em> <strong>10<\/strong> (2), 16-34<\/p><p>2.\u00a0\u00a0\u00a0 Oyekunle, O. T., Dixon-Ogbechi, B. N. and Rahim, A. G. (2024). Green marketing strategies and brand awarenss of consumers\u2019 food and beverage in Lagos State, Nigeria. <em>FUOYE Journal of Finance and Contemporary Issues<\/em> <strong>6<\/strong> (1).<\/p><p>3.\u00a0\u00a0\u00a0 Bankole, J.O., Dixon-Ogbechi, B.N. and Olowo, A. A. (2024). Impact of electronic marketing on customers\u2019 loyalty to fast-moving consumer goods (FMCGs) in Lagos State, <em>UNILAG Journal of Business<\/em> <strong>10<\/strong> (2), 49-59<\/p><p>4.\u00a0\u00a0\u00a0 Nnaji, C.F.O, Dixon-Ogbechi, B.N. and Oniku, A.C. (2023) Traditional marketing to entrepreneurship marketing: A decade of transition. <em>UNILAG Journal of Business<\/em> <strong>9<\/strong> (1), 50-66.<\/p><p><strong>5.\u00a0\u00a0\u00a0 <\/strong>Patrick Ladipo, Bolajoko Dixon-Ogbechi<strong>, <\/strong>Olushola Akeke, Ismail Arebi;\u00a0and Olukunle Babarinde (2022). Market Segmentation and Competitive Advantage in Nigerian Telecommunications, <em>Management: Journal of Sustainable Business and Management Solutions in Emerging Economies<\/em>, <em>ISSN:1820-0222, Online ISSN:2406- 0658, DOI:\u00a0<\/em><a href=\"https:\/\/doi.org\/10.7595\/management.fon.2022.0002\"><em>10.7595\/management.fon.2022.0002<\/em><\/a><em>.<\/em><\/p><\/td><\/tr><\/tbody><\/table><p>\u00a0<\/p><table><tbody><tr><td width=\"28\"><p><strong>D. <\/strong><\/p><\/td><td width=\"595\"><p><strong>Collaborators\/ Networks (International inclusive)<\/strong><\/p><\/td><\/tr><tr><td colspan=\"2\" width=\"623\"><p>\u00a0 i.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Prof. Tolu Odugbemi, <em>OON<\/em>, <em>NNOM<\/em>, Professor of Medical Microbiology and Parasitology, Former VC, University of Lagos; Former VC, Ondo State University of Science and Technology, Okitipupa,; Currently Member of Council, University of Medical Sciences, Ondo city, Ondo State, Nigeria.<\/p><p>\u00a0ii.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Rozann W. Saaty, President and Executive Director of the Creative Decisions Foundation, <br \/><em>Pittsburgh, USA.<\/em><\/p><p>iii.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dr. Elena Rokou, Chief Research Director, Creative Decisions Foundation, Ad<em>junct Professor University of Pittsburgh, Joseph M. Katz Graduate School of Business &amp; College of Bus. Admin. USA.<\/em><\/p><p>iv.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dr. Peter Omoijiade Grace Global Consulting, Saskatchewan, Canada.<\/p><p>\u00a0v.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ediri Ose-Ediale, Lead Psychotherapist Recharge Life Centre\/CEO Advertisers Association of Nigeria (ADVAN), Lagos, Nigeria.<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TITLE (PROF\/DR\/): PROF. NAME: BOLAJOKO NKEMDINIM DIXON-OGBECHI POSITION: PROFESSOR\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 SPECIALISATION: MARKETING &amp;DECISION SCIENCES \u00a0 \u00a0 INSTITUTION AND LOCATION DEGREE Completion Date MM\/YYYY FIELD OF STUDY University<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/mgtsci.unilag.edu.ng\/index.php?rest_route=\/wp\/v2\/pages\/2643"}],"collection":[{"href":"https:\/\/mgtsci.unilag.edu.ng\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mgtsci.unilag.edu.ng\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mgtsci.unilag.edu.ng\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mgtsci.unilag.edu.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2643"}],"version-history":[{"count":4,"href":"https:\/\/mgtsci.unilag.edu.ng\/index.php?rest_route=\/wp\/v2\/pages\/2643\/revisions"}],"predecessor-version":[{"id":2648,"href":"https:\/\/mgtsci.unilag.edu.ng\/index.php?rest_route=\/wp\/v2\/pages\/2643\/revisions\/2648"}],"wp:attachment":[{"href":"https:\/\/mgtsci.unilag.edu.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}