TITLE (PROF/DR/): PROF. |
NAME: BOLAJOKO NKEMDINIM DIXON-OGBECHI |
POSITION: PROFESSOR SPECIALISATION: MARKETING &DECISION SCIENCES |
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INSTITUTION AND LOCATION | DEGREE | Completion Date MM/YYYY | FIELD OF STUDY |
University of Lagos- Akoka, Lagos Nigeria | B.Sc. | 08/1994 | Business Administration |
University of Lagos- Akoka, Lagos Nigeria | M.Sc. | 02/1997 | Marketing |
University of Lagos- Akoka, Lagos Nigeria | Ph.D. | 01/2009 | Marketing |
A. | Personal Statement |
| I have always been “special”. I was born in Nigeria, but translocated to Rome, Italy at an early age. I am proficient in Italian, English and my native Yoruba Language. I can get-by with French, a secondary European language from my West African roots. My work focuses on applying operations research or decision science techniques to solving marketing and business problems especially with regards to the application of the Analytic Hierarchy Process model. In three decades, I can proudly claim supervising over fourteen doctoral theses and over three hundred masters’ candidates. I have won several academic as well as non-academic awards and I am a member of many professional bodies. I have also continued to participate actively in civil and community activities locally and internationally and I am an advocate for the marginalized. I am passionate about integrating services, particularly in resource-limited environments. I have conducted research and published in various aspects of Marketing, Strategic Marketing, Relationship Marketing, Decision Sciences/Operations Research, Sports Marketing and Prefabricated Methodologies, amongst others. My ultimate goal is to develop the field of Marketing and Decision Sciences fully in Nigeria by promoting research geared towards the application of decision sciences models in solving real life marketing and business problems. |
B. | Positions, Scientific Appointments, and Honours |
· Chairman, International School (ISL) Management Board, 2025. · Member, University of Lagos School of Postgraduate Studies Board, 2024 – date. · Member, University of Lagos Medical Center Board, 2023 – March, 2025. · Member, University of Lagos Senate, 2021 – date. · Judge, T.L. Saaty Decision Making for Leaders Hackathon, Pittsburgh, USA. 2023 – Date · Head of Department of Business Administration, Aug. 2021 – July, 2024. · Council Member, Federal College of Education Technical – FCE(T), Gombe, 2017 – 2020 · Member, National Universities Commission (NUC) Ad-Hoc Accreditation Panel, 2016 – 2024 · Member, Scientific Committee International Symposium on the Analytic Hierarchy Process, 2012 – date. · Reviewer, International Journal of the Analytic Hierarchy Process, Pittsburgh, USA, 2012 – date. · Member of Board, Lagos State Triathlon Association, 2012- 2018. · School of Postgraduate Studies (SPGS) University of Lagos Board, Exemplary Leadership & Productivity Award, 2025. · SPGS University of Lagos Board, Distinguished mentor & Research Excellence Award, 2025. · Award of Academic Excellence, University of Lagos Alumni Association, Lagos State Branch, 2020. · αµα (Alpha Mu Alpha) National Marketing Honorary, American Marketing Association, 2008 · NYSC Certificate of Excellence in Sports, 1996. · NYSC Letter of Commendation, 1994/95. | |
C. | Selected Most Recent Publications /Contributions to Knowledge |
1. Adeyemi, A., Dixon-Ogbechi, B.N. and Ememe, J. (2024). Code of ethics and internalization of Nigerian fintech firms. UNILAG Journal of Business 10 (2), 16-34 2. Oyekunle, O. T., Dixon-Ogbechi, B. N. and Rahim, A. G. (2024). Green marketing strategies and brand awarenss of consumers’ food and beverage in Lagos State, Nigeria. FUOYE Journal of Finance and Contemporary Issues 6 (1). 3. Bankole, J.O., Dixon-Ogbechi, B.N. and Olowo, A. A. (2024). Impact of electronic marketing on customers’ loyalty to fast-moving consumer goods (FMCGs) in Lagos State, UNILAG Journal of Business 10 (2), 49-59 4. Nnaji, C.F.O, Dixon-Ogbechi, B.N. and Oniku, A.C. (2023) Traditional marketing to entrepreneurship marketing: A decade of transition. UNILAG Journal of Business 9 (1), 50-66. 5. Patrick Ladipo, Bolajoko Dixon-Ogbechi, Olushola Akeke, Ismail Arebi; and Olukunle Babarinde (2022). Market Segmentation and Competitive Advantage in Nigerian Telecommunications, Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, ISSN:1820-0222, Online ISSN:2406- 0658, DOI: 10.7595/management.fon.2022.0002. | |
D. | Collaborators/ Networks (International inclusive) |
i. Prof. Tolu Odugbemi, OON, NNOM, Professor of Medical Microbiology and Parasitology, Former VC, University of Lagos; Former VC, Ondo State University of Science and Technology, Okitipupa,; Currently Member of Council, University of Medical Sciences, Ondo city, Ondo State, Nigeria. ii. Rozann W. Saaty, President and Executive Director of the Creative Decisions Foundation, iii. Dr. Elena Rokou, Chief Research Director, Creative Decisions Foundation, Adjunct Professor University of Pittsburgh, Joseph M. Katz Graduate School of Business & College of Bus. Admin. USA. iv. Dr. Peter Omoijiade Grace Global Consulting, Saskatchewan, Canada. v. Ediri Ose-Ediale, Lead Psychotherapist Recharge Life Centre/CEO Advertisers Association of Nigeria (ADVAN), Lagos, Nigeria. | |